Reach preparedness-minded people
Reach preparedness-minded families on YouTube, Facebook, Instagram, our blog and newsletter. Sponsored articles, video integrations and more.
Content in 8 languages: English, German, French, Spanish, Portuguese, Polish, Dutch and Swedish
Our reach
- YouTube (English): 51,100 subscribers (as of Nov 2026)
- YouTube (German): 3,720 subscribers (as of Nov 2026)
- Avg. views per video: 10,000 views per long-form video (as of Nov 2026)
- Facebook: 50,000 followers (as of Nov 2026)
- Instagram: 18,000 followers (as of Nov 2026)
- protocolsurvival.com: 60,000 visitors per month (as of Nov 2026)
- Protocol Survival app: 3,305 registered users (as of Nov 2026)
Who you reach
- Households building an emergency supply of food, water and power
- Families planning for blackouts, storms, floods and evacuations
- Outdoor enthusiasts, campers and hikers
- Homesteaders and people working towards self-sufficiency
- Water filters and water storage
- Long-term food storage
- Portable power stations, solar panels and generators
- Emergency and two-way radios
- First aid and medical kits
- Bags, lighting, tools and outdoor gear
Formats and packages
- Sponsored blog article — A permanent, in-depth article on our blog, written for our readers, showing your product in a real use case.
- YouTube integration or review — A 60–90 second integration in one of our long-form videos, or a dedicated review video built around your product.
- Shorts & Reels bundle — Short vertical videos featuring your product, published as YouTube Shorts and as Reels on Facebook and Instagram.
- Facebook & Instagram post series — A series of feed posts on our Facebook page and Instagram account featuring your product, link and offer.
- "Gear we use" placement — Your product in the gear module of matching blog articles and on our free planning tools, right where readers decide what to buy.
- Custom multi-channel campaign — A coordinated campaign across video, social, blog and email, planned around your launch or season.
How it works
- Send an inquiry: Tell us about your product, goals and timing using the form below.
- Proposal within 2 business days: We reply with suitable formats, a schedule and a quote.
- Brief and approval: We agree on the content brief together, and you check the product facts before anything goes live.
- Publish and report: We publish on the agreed date and send you a report with views and clicks.
Editorial standards and brand safety
- Only products that fit: We only feature products that make sense for our audience and that we would use ourselves.
- Always labeled: All paid content is clearly marked (#ad, "Sponsored"), and sponsored links use rel="sponsored".
- Our opinion stays ours: You confirm the facts about your product; our assessment and opinions remain editorially independent.
- No miracle claims: No medical promises, no exaggerated safety claims and no fear-mongering, in line with platform and advertising rules.
Frequently asked questions
How much lead time do you need?
Ideally 3–4 weeks for blog and social content and 4–6 weeks for YouTube integrations. Short-notice slots are sometimes available, so just ask.
What does it cost?
Pricing depends on the format, channel mix, languages and usage rights. Send us your goals and budget range and you will get a concrete quote within two business days.
Which languages and markets do you cover?
Most of our audience is in the US, Germany, the UK, Canada and Australia. Our website and app are also available in French, Spanish, Portuguese, Polish and Dutch, so blog content can be localized for those markets.
What reporting do I get?
After publication you receive views, clicks on your links and, where available, engagement figures for each placement. Longer campaigns get interim reports as well.
Do you offer category exclusivity?
Yes, for a defined period and channel. Exclusivity is priced individually.
Do you need product samples, and do you return them?
For reviews and integrations we need a sample to test in real conditions. We are happy to return it at your expense; otherwise it stays in our test gear.
Affiliate commission or flat fee?
Both are possible. Sponsored content is billed as a flat fee, and an affiliate or promo-code component can be added on top. Pure affiliate deals are only possible for products we already recommend.
Can I review the content before it goes live?
Yes. You approve the brief and can check the facts about your product before publication. The editorial assessment remains ours.
Get in touch
Prefer email? Write to [email protected]